TrustWILL Loyalty is designed to be simple and intuitive, making it easy for customers to earn points and redeem rewards while shopping.
How Customers Earn Points
Customers can earn points through various actions available in the “Ways to Earn” section of the rewards panel.
Common earning actions include:
Place an order – Earn points for every purchase
Sign up – Get points for creating an account
Write a product review
Subscribe to a newsletter
Engage on social media (e.g., follow on Instagram, like on Facebook)
Celebrate a birthday
How it works:
Simply click on the desired action in the rewards panel and follow the instructions
Points for actions like sign-up, orders, and reviews are automatically credited once completed
Make sure you are logged in using the same email as your store account to receive points
Note: Available earning actions may vary depending on the store.
How Customers Spend Points
Customers can turn their points into rewards in the “Ways to Redeem” section.
How to redeem:
Open the rewards panel and log in
Browse available rewards
Select a reward once you have enough points
Click “Redeem” to generate a discount code
Click “Check out now” button or copy the code for checkout
How Loyalty Coupons Are Applied
Once a customer redeems a reward from the rewards panel:
A discount code is automatically generated
The discount value is reflected in the cart or checkout page
The coupon can be:
Auto-applied at checkout, or
Manually entered by the customer if needed
This ensures customers can easily see their savings before completing the purchase.
How Customers Check Their Points and Coupons
Customers can easily view their loyalty points and available coupons after logging into their store account. Making this information visible across multiple touchpoints helps increase engagement and reward redemption.
Where Customers Can View Their Points
Once logged in, customers can check their points balance in the following areas:
Widget Panel
A floating or embedded panel that allows quick access to points, rewards, and actions.
Loyalty Page Banner
Displays the current points balance prominently at the top of the loyalty program page.
Loyalty Hub
A centralized space where customers can explore rewards, redeem points, and track activity.
Loyalty Status Section
Shows membership tier, progress, and points balance (if tiers are enabled).
Checkout Page (with Checkout Extension enabled)
Customers can view and apply their points or rewards directly during checkout for a seamless experience.
Additional Touchpoints to Remind Customers
To keep customers engaged and aware of their rewards, you can also highlight their points through:
Cart Engagement Popups
Remind customers of available points or rewards while they are preparing to purchase.
Email Notifications
Send automated emails for key events such as:Points earned
Rewards unlocked
Points expiration reminders
Best Practice:
Displaying points in multiple locations increases visibility and encourages customers to redeem rewards sooner, improving overall participation in your loyalty program.