Introduction
With the new points-enabled newsletter popup, you collect emails and instantly reward subscribers with loyalty points. This introduces your loyalty program early while growing your email list effortlessly.
It’s automatic, customizable, and designed to boost engagement and repeat purchases — all in a single popup.
Feature Highlights
📬 Auto-reward subscribers with loyalty points
When someone signs up via the popup, they’re instantly awarded points — no manual work needed. It’s a win-win: you grow your list, and they get instant value.🎨 Customize the popup to match your brand
Style the popup to suit your look and feel. Adjust design, timing, triggers, and audience targeting to optimize conversions.🔗 Integrated with TrustWILL loyalty system
Subscriber emails, earned points, and coupon redemptions are all managed natively within TrustWILL loyalty— no third-party tools required.🔄 Replace coupon popups
Skip the extra popups. Reward signups with points and let customers redeem them later for coupons via your loyalty widget — creating a cleaner, more engaging experience.
How It Works
Visitor sees your newsletter popup
A branded popup appears when new visitors land on your store.They enter their email to subscribe
The visitor joins your newsletter list.TrustWILL Loyalty automatically rewards them
Loyalty points are issued to their account immediately.They redeem points for discount coupons
Subscribers can redeem their points through your loyalty rewards widget.You grow your list and loyalty
You gain a new contact and begin building long-term engagement.
How to Set It Up
Step 1: Add a Points Earning Rule
Go to Program > Points > Earn points
Click Add ways to earn points > Subscribe to newsletter
Set the reward (e.g., 1000 points for a subscription)
Step 2: Set Up Points Redemption
Go to Program > Points > Redeem points
Click Add ways to redeem
Create a coupon rule (e.g., 10% off for 1000 points)
Step 3: Enable the Newsletter Popup
Go to Program > Popup
Enable the popup of Subscribe to Newsletter
Customize popup design, timing, triggers, and target audience
📝 This feature is available on the TrustWILL Loyalty Starter Plan and above.
Step 4: Personalize the Pop-Up
You can fully personalize your Member Signups pop-up to match your brand and improve user engagement. Here’s how:
1. Design Customization
Under the Design tab, you can adjust the look and feel of your pop-up:
Background Layout – Choose a layout and add a banner image to make your pop-up visually appealing.
Shape – Select the shape of your pop-up: circle, rounded, or square.
Button – Customize the button’s color and text color for better visibility and brand alignment.
Content – Edit the message or information displayed in the pop-up. You can also provide different content for different languages.
2. Settings
Under the Settings tab, you can control when and where your pop-up appears:
Trigger – Set the delay before the pop-up is shown to visitors.
Visibility – Choose which pages of your website the pop-up should appear on
Tags - Once subscribed, customers are automatically marked as "Subscribed" and tagged (Accepts Marketing) in Shopify.
3. Custom CSS
For advanced customization, use the Custom CSS tab to modify your pop-up further. You can adjust:
Background color
Close button color
Fonts
Pop-up height and width
And more
This allows you to create a pop-up that perfectly fits your website’s style and your brand identity.
Step 5: Test the Flow
Preview the popup on your storefront
Do a test submission to confirm:
Customer is marked as “Subscribed” in Shopify
Points are issued automatically
Points can be redeemed via your loyalty widget