Introduction
As a business owner, fostering strong relationships with your customers is essential. By implementing this program, you can ensure that your most loyal customers receive the recognition they deserve, foster deeper interactions, and provide an unparalleled shopping experience. It's a win-win for both you and your customers.
📝 Note: This feature is only available on our Growth plan and above.
VIP Program Overview
The VIP Program revolves around the VIP Tiers, which are set by default as Bronze, Silver, and Gold. These tiers provide a range of benefits to your customers, with the hierarchy of rewards increasing as they move up the tiers. You can customize these tiers to match your brand's aesthetics and philosophy. Initially, new customers will join the program as first-level tier members and will be eligible for progressive rewards as they advance through the ranks.
In this article, we'll cover the different parts of the VIP program, VIP tiers, settings that can be configured, and how to go live with your VIP program.
VIP Program Status
The toggle switch positioned at the top of the page serves to activate or deactivate the VIP Program. Customers will ONLY be able to progress through tiers and view the program if this switch is turned on.
📝 Note: When you update VIP Program Settings, your customers' tiers will automatically recalculate. During this time, the VIP Program will be temporarily disabled.
VIP Tiers
VIP Tiers are the levels that your customers progress through in the program. You have the flexibility to add up to 20 tiers, with at least one being mandatory.
Each tier's name, goal to reach, rewards, and other details can be customized by clicking on "Edit".
Attention:
The first tier, known as the base or entry tier, please always has a goal of zero, since it serves as the starting point for all customers in the program.
If your VIP program does not include a starting tier with a goal set at 0, customers who have not yet reached any tier will not see a loyalty status, and a “–” will be displayed instead.
If you want to avoid this but do not wish to offer additional benefits to non-VIP customers, we recommend creating a starting tier with a goal of 0 and not assigning any rewards to it. This ensures all customers can see their loyalty status without providing extra VIP benefits.
Program Start Date
It dictates the commencement date for your VIP program, the day from which points or purchases start contributing to progression through the VIP tiers.
Entry Method
It allows you to define the criteria for how customers advance through VIP tiers.
Points earned – Based on the cumulative points they have earned
Amount spent – Based on the total amount spent by your customers
Number of orders placed – Based on the total number of orders they've made
Milestone
Specifies the duration within which customers must achieve a VIP Tier.
A lifetime – Gives an unlimited timeframe to reach the different VIP Tiers once they are enrolled in the program
A calendar year – Customers have until the last day of the calendar year to reach a VIP tier.
Customer progress resets on January 1 each year, creating a new annual tier cycle. If a customer does not reach the next tier by the end of the year, they will remain in their current tier in the following year. However, their progress toward the next tier will reset to zero, and they will need to start accumulating again to move up.
This encourages consistent engagement and gives all customers a fresh start each year to work toward higher-tier benefits.
Reward Distribution Method
Customer reward packages can be distributed in the following ways:
If a level skip occurs during upgrading, ONLY the highest level upgrade rewards gift package will be issued.
If a level skip occurs during upgrading, the reward gift packs for the skipped level will also be distributed.
Reward-Granting Mechanism
If we don't allow customers to earn rewards on the same VIP tiers, entry rewards will be granted only the first time a customer enters a VIP tier.
If a customer drops out of a tier due to point deductions from order cancellations or refunds, they will not receive the entry rewards again upon re-entering that same tier.
Common Questions
1. How many tiers should I add to my loyalty program?
As a general rule of thumb, it is recommended to opt for a simple 2-4 tier program, as it tends to be the most effective.
2. How many places can customers view their VIP rewards?
Customers can view their rewards in the 4 following places:
Loyalty Widget – Displays available rewards directly on the storefront.
VIP Tiers section on the Loyalty Page – Shows the customer’s current tier and tier benefits.
Loyalty Status – Indicates the customer’s points and progress.
Loyalty Hub – Provides a centralized place for customers to check their loyalty details.
