Overview
Both Visit a URL Reward and API-verified Action Reward allow you to award points for actions beyond purchases, but they differ significantly in use case, flexibility, and technical setup.
1. Visit a URL
Best for: Simple, no-code engagement tasks (e.g. clicking a link to read an article, visit a landing page, or explore a collection).
✅ How it works:
You create a Custom Action in the "Ways to Earn" section.
Add a URL and button text.
When a customer clicks the button (and visits the URL), the system automatically awards points.
⚙️ Features:
Quick setup (no developer required).
Works by tracking the click — not completion of any deeper action.
No verification of what happens after the click.
🔒 Limitations:
Cannot track actual behavior (e.g. if they completed a form, watched a video, etc.).
Easy to abuse (e.g. clicking repeatedly to earn points unless frequency is restricted).
2. Custom Action – API-verified Action Reward
Best for: Complex or verified behaviors (e.g. completed a survey, attended a webinar, watched a tutorial, placed a pre-order, etc.).
✅ How it works:
Your developer or app triggers the API endpoint with customer info and a custom action name.
Points are awarded only when the defined action is confirmed (e.g. API receives a signal that an event actually happened).
⚙️ Features:
Highly customizable and secure.
Can be triggered by any external app, tool, or system (e.g., survey apps, webinar platforms, quizzes, CRMs).
Ensures verified actions before awarding points.
🔒 Limitations:
Requires developer setup or use of automation tools like Shopify Flow or Zapier.
More setup time than "Visit a URL".
Summary Comparison
Feature | Visit a URL Reward | API-verified Action Reward |
Setup Complexity | Very simple (no code) | Advanced (requires development/API) |
Triggers | URL click | Any verified action (via code/API) |
Behavior Verification | ❌ No | ✅ Yes |
Abuse Prevention | Low (unless limited) | High |
Custom Integration | Limited | Full integration possible |
Ideal For | Engagement clicks, CTAs | Confirmed events or 3rd-party actions |
Pro Tip
Use "Visit a URL" for quick, low-risk engagement actions like visiting a promo page.
Use API-verified Action Reward when you need to reward customers for verified, meaningful behaviors.