Introduction
Klaviyo is a powerful email marketing platform that helps you deliver personalized messages, build targeted campaigns, and track performance across your online store. By integrating Klaviyo with TrustWILL Loyalty, you can unlock deeper insights and better engage your loyalty program members.
With this integration, you can:
Sync loyalty program member data with your Klaviyo account
Segment customers using rewards program attributes
Personalize email campaigns with real-time loyalty data
📝 Note: This feature is only available on our Growth plan and above.
Walkthrough Video
How to Integrate Klaviyo with TrustWILL Loyalty
Step 1: Connect Klaviyo
Go to the Integrations section in your TrustWILL Loyalty admin.
Find Klaviyo and click Setup.
Paste your Klaviyo Private API Key to connect.
📝 How to Create a Klaviyo API Key:
Install the Klaviyo app.
In Klaviyo, navigate to:
Settings > Account > API Keys > Create Private API KeySelect Custom Key as the Access Level
Under API Scopes, grant Full Access for List and Profiles, then click Create to generate your API key
Step 2: Start Syncing
Once connected, you’ll see which TrustWILL Loyalty properties will sync. Click Sync customer data to begin.
📋 Note: All members in your TrustWILL Loyalty program will be added to Klaviyo.
Create Customer Segments Using TrustWILL Loyalty Data
With synced data, you can create advanced segments in Klaviyo based on loyalty attributes, such as:
Points Balance
Birthday
Referral URL
State (Program Membership Status)
VIP Tier Name
📝 Pro Tip: Name your segments clearly (e.g., "Gold Tier Members" or "High Points Earners") to stay organized.
Add Loyalty Info to Email Campaigns
You can personalize Klaviyo emails using TrustWILL Loyalty properties. To do this:
In your Klaviyo email template, click on a text box.
Select the Personalization (tag) icon.
Choose from the synced TrustWILL Loyalty variables (e.g., point balance, referral link).
Continue building your campaign as usual.
How to Test TrustWILL Loyalty Variables in Klaviyo?
Currently, TrustWILL Loyalty variables won’t display in previews or test emails. To test properly:
Create a test customer account on your store and join the rewards program.
Build a campaign in Klaviyo and send it only to your test account.
Open the email and verify that the rewards data displays correctly.
Make Your Email Campaigns Stand Out
Maximize engagement by clearly communicating the value of your loyalty program:
Explain how customers earn and redeem points (e.g., "Earn 1 point for every $1 spent").
Include clear CTA buttons that link to your rewards page or referral program.
Highlight exclusivity to drive loyalty (e.g., "This offer is for members only").
With Klaviyo and TrustWILL Loyalty working together, you can run smarter campaigns, personalize your messaging, and keep your customers engaged every step of the way.