Introduction
Loyalty links let customers open any part of your widget through interactive elements on your website or emails.
If the default widget button doesn’t fit your theme or layout, you can hide it and use alternatives like text, images, menu items, or buttons. These links can be added to your site or even in emails and SMS campaigns.
For example, a button in an email saying "Check your earned points now!" (password for the demo store: trustwill) can lead customers to your website and open the widget directly at the points section.
Available TrustWILL Loyalty Deep Links
#cwl-home
Displays the customer's status for points, referrals, and VIP programs.
#cwl-waystoearn
Displays a list of ways that the customer can earn points.
#cwl-waystoredeem
Displays a list of items that the customer can redeem their points for.
#cwl-referrals
Displays information about the referral program, including the customer's referral URL.
#cwl-vip
Displays the VIP tab where customers can view their VIP rewards after they have achieved them.
Using TrustWILL Loyalty Deep Links
✅ Case 1: Add a Widget Link to Your Website Menu
You can embed a TrustWILL Loyalty Deep Link in your Shopify store’s navigation menu, making it easy for customers to access your loyalty widget anytime.
Step 1: Access your Shopify admin
Go to Shopify Content > Menus, then select either Main menu or Customer account main menu (recommended for easier access after customers log in).
Step 2: Add a new menu item
Click Add menu item, then enter:
Label – the name of the link as it will appear to customers
Link – the destination URL
(
#cwl-home,#cwl-waystoearn,#cwl-waystoredeem,#cwl-referrals,#cwl-vip)
Step 3: Click Save to apply the updates.
Your new menu item will now appear in your store's navigation, allowing customers to open the loyalty widget with a single click!
Tip: TrustWILL Loyalty Deep Links work just like any standard URL, so you can use them anywhere—menus, buttons, images, or even emails—just as you would with a regular page link.
✅ Case 2: Open the TrustWILL Loyalty Home View
To open the main panel of your loyalty widget, use the following deep link format:
www.example.com/#cwl-home
How to Add a Deep Link to a Website Element
Step 1: Choose the element you want to use—this can be a button, image, or any clickable item on your site.
Step 2: Copy the deep link you want to use, such as: www.example.com/#cwl-home
Step 3: Paste the link into the element’s hyperlink field or HTML anchor tag.
Once set up, when a customer clicks the element, it will open the loyalty widget at the specified section.
Tips:
1. Always include a # before the deep link name. For example: #cwl-home.
2. Remove trailing slashes in your URL to avoid unnecessary page reloads.
✅ Correct:
www.example.com/#cwl-home❌ Avoid:
www.example.com/#cwl-home/
3. Be flexible — You can use these links on your website or in emails to guide customers directly to your site with the TrustWILL Loyalty Panel already open and ready.
✅ Case 3: Using TrustWILL Loyalty Links in Email Marketing Tools
You can use TrustWILL Loyalty Deep Links in your email campaigns to drive customers directly to specific parts of your loyalty widget.
Example: Open the loyalty widget homepage via an Email Button
Step 1: Locate the button element in your email editor (e.g. "Check My Points").
Step 2: Copy the deep link you want to use, such as: www.example.com/#cwl-home
Step 3: Paste the link into the button’s URL or Link field.
🎉 That’s it! When your customer clicks the button, they’ll be taken to your website with the TrustWILL Loyalty homepage panel automatically opening.