Introduction
Limited-time campaigns are a great way to create urgency and encourage customers to shop at your store. These events can effectively re-engage inactive members and draw them back in. By offering points rewards, such promotions not only motivate more visitors to register as users but also appeal to a wider range of shoppers, turning them into loyal supporters of your brand!
Walkthrough Video
Schedule a Limited-Time Campaign
Navigate to Program > Limited-time offers > Events, and click Add event.
Configure your campaign using the following sections:
Event Name — Enter a name for your campaign so you can easily identify it.
Banner Image — Upload an image to display as the event banner in your store. This helps highlight the promotion to customers.
Event Date — Choose a timezone, then set the start and end of your campaign within it.
Event timezone anchors your start and end times. Typically this is your store's operating timezone. On the storefront, customers see these times rendered in their own browser timezone — so a campaign you set as "ends Friday 11:59 PM Eastern" appears correctly to shoppers in Tokyo, London, or São Paulo without any manual conversion.
Start date / time and End date / time define the exact moments your event begins and ends, in your selected timezone.
Points Reward — Choose the multiplier for points (for example, 2× or 3× points). Then select which actions the multiplier will apply to, such as signing up, placing an order, or sharing on social media.
3. Click Save to schedule and activate the event.
Note:
The event's start and end are anchored to the Event timezone you select. On the storefront, customers see these times rendered in their own browser's local timezone.
The event will automatically start and end based on the times you've configured.
Cancel a Limited-time Campaign
Navigate to Program > Limited-time offers > Events > View all events.
Click Delete on the campaign you’d like to cancel.
Promote Your Limited-Time Campaign
To maximize engagement, promote your campaign through email and social media so all customers are aware of the event.
1. Announce the Promotion
Create an email campaign using your marketing app or share a post on social media to inform your members about the upcoming event. Your announcement should include:
Promotion Name – For example: Store Anniversary Double Points Event
Event Dates – Clearly state when the event runs (e.g., Christmas Double Points Event from December 21 to December 25).
Redemption Details – Explain what rewards customers can redeem with their points so they understand the value of participating.
2. Send a Launch Announcement
Once the campaign starts, send a follow-up email to let members know the promotion is now live. This email should include:
Promotion Activation Announcement – For example: The Christmas Double Points Event is now live, and we’ve prepared special products and rewards for you.
Call to Action (CTA) – Encourage customers to visit your store and start shopping immediately.
3. Encourage New Member Sign-Ups
Run a separate email campaign targeting non-members to encourage them to join your loyalty program. Your message should include:
Upcoming Promotion Highlights – For example: Earn double points during our Christmas event!
Membership Benefits – Explain that the promotion is available to registered members and highlight the advantages of joining.
Sign-Up CTA – Include a clear call-to-action linking to your store’s account registration page so customers can sign up and start earning rewards.
